Blog Entry #2: Ad Analysis
Information and Factual Content The chosen advertisement is a one minute and 30 second Nescafe ad titled, “Babangon Tayo with Nescafe”. It was released 3 years ago on March 1, 2020 and promotes the product which is coffee grounds. Given this information, the viewers would expect an advertisement that promotes the flavor, texture, aroma, and affordability of the product. Knowing Nescafe’s image and how well known it is as a credible brand that has been manufacturing and producing coffee grounds, we would expect an advertisement that would reach a wide audience because everyone drinks coffee. The advertisement was able to give quantifiable information on the background of how the coffee grounds are produced from the farm. It leaned more towards the perspective of the people who worked behind the scenes and how much hard work, passion, and camaraderie these people put behind creating the coffee grounds for buyers of the Nescafe brand. The advertisement also focused on the relati...